A marketing strategy needs more than just good content and creative writing it needs a style of its own. A purpose, a mission, a spirit, or personality of Its own. Beyond blogging or compiling thoughtful articles, a brand needs to make an active effort to develop a dedicated readership.
Over time, a Blog will help generate the traffic back to Its self and to Its Landing Page, Website, or Parent Blog. Blogs can improve social media engagement, and increase search engine rankings; however, results will vary with the consistency, dedication, and planning of the Author and the use of their skills and tools. Very rarely do small businesses build high-trafficked Blogs overnight. For it takes a truly devoted Author to make a Blog more than inform-able.
Your Blog will need a personality or a theme of its own. Social bookmarking and Indexing sites provide channels for bloggers, and writers to market their content and increase their traffic; with their posts. After creating a Blog post or an article, a writer or editor can quickly submit it to a social bookmarking or indexing community.
Unlike a company owned Twitter account and/or Facebook page, that attract an already-loyal bunch of subscribers. Social bookmarking communities now allow for any marketer to have the affordable means to reach out too and the ability to recruit new audiences.
What Is Social Bookmarking?
Social bookmarking has been an Internet industry buzzword since 2003. Within content focused communities. People can now bookmark and share their favorite websites. StumbleUpon.com in my opinion is a Bookmarker where I believe Digg.com to be an Indexer. In addition to sharing content, the members of these communities consistently seek out new content to absorb, add, and enjoy daily to their accounts.
For the most part, social bookmarking and Indexing sites attract individuals who are constantly consuming new content. And of the newest and the most interesting kinds. The popular social bookmarking and Indexing sites host more and more content daily. As they are continually growing and adding new users. With now more than 10 million users on average, each site continues to grow and is adding daily to those numbers by the thousands.
Some of these are among the highest traffic generators on-line.
Because social bookmarking sites are so popular and potentially powerful, spammers have found ways to attract these their users to their (Spammers) low quality sites. For this reason, brands must adhere to their current communities and their wants and needs. To ensure a positive user experience is the only way to encourage growth and to keep those you have.
To be successful on a social bookmarking site, a businesses must prioritize interesting and valuable content. And give slightly less attention to their search engine optimizations and social media traffic attracting efforts. And lend this time to developing quality and entertaining content.
Typically, companies can use Twitter which is an active rolling ocean of sources and discussions. Companies can reach out to an existing community of followers or sponsor one of their own. Now there, their tweets can help brand their Site and Products. And quicker then most other sites can. Twitter is a great way to develop new audiences or cater to the older ones.
Using Hash Tags
Companies can join into any of popular conversations that are happening in real time. And then use the hot topics to relate their sites and products. To find these conversations, companies can research topics in Twitter’s search function and then tag status updates with the corresponding hash tag symbol (#) and their relevant contents channel.
When used correctly and consistently, this strategy can help drive traffic to Blog posts, like no other site can. As users will tend to follow popular hash tags to research conversation topics.
Is a community with more than 200,000 unique visitors per day, StumbleUpon.com is a content-driven engine site. That helps users find interesting materials. I have wasted many an hour here researching. The time disappears here quickly. Beware of your time consumption here. It is easy to lose an hour or so if not more.
After creating an account, users can share photos, articles, and videos easily with a simple browser add-on or plug in. Stumbleupon will then, send new content to their users, based on the user’s past interests and sharing patterns. In this way, users may find their way to an individual’s or company’s Blog.
StumbleUpon is a powerful, content generator. With thousands of page views to a single Blog post; being a possibility if not a given at times. However, results are highly variable and on a hit-or-miss scenario. As well as it is with other social sharing options, a consistent strategy is necessary for results.
In my opinion is another indexing site. Dedicated to trends, controversies, and heated dialogue, Reddit provides a forum for people to submit, vote on, and discover content. The community is highly user-driven. So stories may appear to be spammed or they will become dull quickly and eventually get voted down.
For this reason, brands should focus on creating compelling posts that convey a strong sense of personality. It is worth taking the time to watch and monitor the community to ensure a strong brand fit. Before wasting your Blog’s Author time.
Is quite similar to Reddit, Digg provides a user with a community of people, to share and vote on a variety of content with, and on a daily basis. But still in my opinion it is just another Indexing Site.
People post tens of thousands of stories and articles to this site. And the most popular ones will surface to the “top news” section of their Digg site page. As it is also with StumbleUpon, Digg recommends stories to account-holders based on their interests.
Even the smallest of Blogs can reach new users through Digg. Persistence is of the Utmost Importance for Creating Winning Results.
As with any on-line marketing effort, a social sharing strategy requires persistence and dedication. There is no short cut around this sticker bush. For this your success, and the results will take time and patience.
Over time, social bookmarking and indexing has the potential to become a valuable component to a brand’s overall content marketing strategy.
Well thats enough for now CYA TTFN
Donnie/ Sinbad the Sailor Man