We are thinking about Marketing today people, what is Marketing? Well this seems to be up for grabs here. Some say its really selling you and your brand and your brands product(s) when in actually it is defining the people you are selling to. Marketing is an enigma wrapped up in an enigma! No, no it is not people! Marketing is just knowing your self and your customer that is all Marketing is. You do it by building relationships or proposing one.
By earning your customers and/or visitors trust or at least their ability to trust in you and the products you suggest or sell.
Just like a marriage hungry Gold Digger when she/he is looking for a husband/wife todays Companies and Industries they deck themselves out and put on their best dress, their best behaviors, and they groom themselves to no end. All the while putting their best foot forward and pretending to be interested in the other party you the consumer. But in Marketing you truly are interested in the other party (the consumer) or you’ll lose their business and your profits.
Look at some of the best Marketers out there, their mostly gone here in the States today now, but think back about fifteen or twenty years ago, these would have been the Tobacco and Liquor industries. They Marketed the hell out of their products why? Because the competition was greater than its has ever been for their products and in that Periods Market Place.
Look today and who are the guys trying to out market the other guy. Pharmaceuticals thats who, but only when they have a like product. Car Manufacturers are always marketing they have too. They must know their potential buyers better then their competition. If they don’t out market them, they are out sold by them. You Market your Brand and your Company. You sell your products and services.
You Market what your Brand means to your customer. What it implies about your customer, their Status Quo, their achievements, their wealth, their position in life and society. Image branding; your market a dream or a certain reality which the customer wishes to posses.
Again you must market your self, your brand, and your company, as the full fills of those desires, wants, and needs. That is what marketing is. Do it especially well enough and people will seek you out. Do it well and you will get the opportunity to sell first to the populace. Do it so, so and your out of business in the first year.
Marketing is the Magnet that draws those steel hearted consumers into your store front, your website, or causes them to call you up, or seek out a review about your products. Marketing is selling you and your brand to the right targeted customers. Selling is just getting the job done and is a discussion for another day.
You market your Product by showing its value to your customers, You market the Price by showing the customer the products value and afford-ability. You market the Place by showing the customer the convenience to get the product, you market the Promotions by communicating to and with your customer. These are the four P’s.
This is just a simple over view of the things your should get from learning some basic Marketing skills and which are in the very stats that our sites hand out freely daily, weekly, monthly, and annually.
Learn to read and understand those stats. It makes the difference or it will be what makes the difference once you do. The difference between failure and success.
Well enough for now. TTFN CYA around the block.
Donnie/ Sinbad the Sailor Man